AQUAZOO CONSULTING
PARTNERS
Let us reinvent your park visits
Your digital zoo map app
Replace traditional maps with a digital, eco-friendly alternative, enhancing both efficiency and enjoyment
But it's more than just a digital map
Its standout feature, an engaging scavenger hunt, challenges visitors to use the app to photograph a certain percentage of the zoo's species.
providing an interactive platform that merges conservation with education
increasing visitor retention and spending on site
WildPath also collects invaluable data on visitor movements, aiding in your future development and commercial strategy
WildPath is therefore designed as a minimal investment opportunity for zoos, enabling you to grow your park the way you envision
89% of visitors prefer a digital map format compare to traditional
1h increase of visit time for every user of the app
74$ average of extra spending for every challenge successfully completed
94% of visitors using the app demonstrate a deeper understanding of animal conservation
What if WildPath could assist you in your sustainable transition?
With a digital map, you can highlight your sustainable practices to visitors, eliminating the waste of thousands of paper maps discarded each year.
Other reasons to implement WildPath?
WildPath not only introduces a groundbreaking challenge to engage visitors, especially by re-stimulating visits from local visitors, but it also sets your zoo apart by providing a customised and unparalleled experience that transcends traditional zoo offerings. This app positions itself as a crucial element for the zoos of the future.
By sharing photos taken during the challenge, you can leverage social media visibility as passive marketing, inherently attracting more positive attention to your zoo.
More visibility
Maximize guest return visits with a variety of engaging challenges and exciting new features introduced annually
Stimulate revisits
Digital maps can send real-time alerts to visitors in case of emergencies or important announcements, improving safety and communication.
Crowd Management
Education at the heart of what we do
Our team, with experience in zoo education departments globally, recognises the challenges of effectively conveying educational messages. WildPath revolutionises this process by gamifying the experience. Here, educational content is cleverly integrated as a reward, significantly increasing the likelihood that visitors will engage with and absorb the information.
The data analytics possibilities of WildPath
"The best data-driven understanding of visitor movement within the industry"
What does that mean?
Visitors download WildPath at the start of their zoo visit
As they move and use the zoo map, their location is recorded
Specific changes are then suggested by our experts to maximise all aspects of your zoo
The data is then analysed by our algorithms—the most powerful ones in the industry
Patterns, anomalies, and other meaningful insights are then made available
The implications for your master plan
The implications for your daily operations
Incorporating the app's data into the zoo's master plan will offer a strategic advantage in long-term planning and development. The unparalleled insights into visitor preferences and movement patterns can guide decisions on future expansions, renovations, and new exhibits. By identifying which areas are underperforming, the zoo can allocate resources more effectively to enhance these spaces, ensuring a balanced distribution of attractions and facilities across the premises. Furthermore, the data can support evidence-based proposals for funding and grants, as it provides concrete proof of visitor engagement and the potential for increased revenue. This strategic use of detailed visitor data ensures that the zoo's master plan is dynamic, responsive, and aligned with the evolving interests and behaviours of its visitors, setting a new standard in the industry for zoo planning and management.
The data gathered via the app will revolutionise daily operations at the zoo by providing detailed insights into visitor movement patterns. This information allows zoo management to identify high-traffic areas and popular activities, enabling them to optimise resource allocation, staff deployment, and maintenance schedules. By understanding which areas are thriving and which need improvement, the zoo can enhance the visitor experience, reduce congestion, and ensure that all exhibits and activities receive the attention they need. Additionally, this real-time data can inform immediate operational adjustments, such as redirecting visitors to less crowded areas or scheduling more frequent cleanings in popular spots, thereby maintaining a seamless and enjoyable experience for all guests.
In essence, licensing WildPath for your park means:
